This is how I characterized my feelings of Google AdWords, Yahoo! Search Marketing and MSN adCenter to my coworker:
- Google is successful because it is highly functional and makes everything easy to work with. I can easily make bulk up
- Yahoo! is marginal because while it is highly functional, it is much more complicated to do a mass upload.
- MSN is at the bottom of the barrel because I can’t even do a mass upload on my own. I need to contact my MSN rep for a mass upload, and if that person is out of town, I pretty much need to do the upload manually.
I think this speaks not only to the ease of doing a mass upload, but to why these companies perform as they do on a broader level. Something as small as a mass upload is representative of the other issues that seem to come up.
