Chicago SEO Expert | Eric Pender | EricPender.com

SEO is Dead. Long Live SEO!

March 13, 2009

It has been a while since there the requisite “SEO is dead” conversation. But I’ve been thinking a lot about the longevity of search. Let’s face it, my career revolves around the product offerings from roughly three main companies (and one of those companies controls a 70%+ market-share).
While Google is nowhere near going out of business, [...]

Flash, Low Speed Pages and SEO

March 12, 2009

There is no doubt that Flash creates many issues when it comes to search engine optimization. As you probably know, Flash files are similar to interactive movie files. Even when there is textual content inside of Flash files, the text probably will not be indexed by the engines.
A webmaster may or may not know about [...]

Tabs and SEO: Things You Need to Consider

March 8, 2009

I really like the use of tabs to present content to users. I think it’s a great way to take advantage of limited screen real estate on a web page. However, there are some important things you need to consider for SEO if you are going to use tabs to present content to a visitor.
How [...]

How to Fix Your Duplicate Content Issues

March 2, 2009

I just finished watching a video from Matt Cutts about the new canonical link element, and in the video he ran through a checklist of how to fix/avoid duplicate content issues. All of these come from the video, so I really have to give all the credit here to Matt, but I felt these were [...]

Keyword Research and User Profiling

February 23, 2009

As I have mentioned before, keyword research for search engine optimization is more than just traffic and competition metrics. It is important to look beyond traffic and competition to try to understand the intent of the user when they type their query into a search engine.
Profile the User to Get Qualified Traffic
It is not enough [...]

How to Analyze Keyword Research

February 22, 2009

One of the biggest mistakes I see when it comes to analyzing keyword research is the singular focus on keyword traffic. Don’t get me wrong, traffic is very important. However, we sometimes get overzealous when looking at the projected traffic metrics when it comes to keyword research. Clients see high traffic numbers in your keyword [...]

Redirect 301 /eric.html

February 12, 2009

“We know what we are, but know not what we may be.”
–William Shakespeare

It is most certainly true that the only thing that remains constant in this life is that change is inevitable. To change is to grow, and to learn, and to embrace different opportunities. Everyday we have to make decisions, and this week I [...]

It’s Okay to Say You’re Sorry

January 19, 2009

I just saw this post from Signal vs. Noise, where it references an apology letter from Hulu regarding the removal of some episodes of “It’s Always Sunny in Philidelphia”.
It just strikes me how rarely companies openly acknowledge mistakes. I have to say that more often than not, companies appear to view reputation managment a way [...]

The Crawl, Context, and How Multitasking Destroys Value

December 24, 2008

The New York Times is reporting that CNN has decided to cease use of the Crawl, the scrolling text at the bottom of the TV screen.
I remember the first time I saw the Crawl.
I was returning from an intro biology class at Michigan State University at around 11:15 AM Eastern time. During the class, [...]

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