I love computers. I really do. They help us get a lot of things done, and they help us exchange information in new and meaningful ways, and I really love that.
But I also loathe technology. I despise walking down the street and seeing that person buried in their cell phone while they stroll down the sidewalk. I hate how I habitually check my email when I unlock my phone, after each app that I use, and then before I lock my phone (that’ll be like six times).
My view is that technology should compliment our existing personal relationships, not replace them.
That’s why I really like this ad campaign. I just wish it was for something more than gum.
