Eric Pender » MSN adCenter http://www.ericpender.com Chicago SEO Expert | Eric Pender | EricPender.com Mon, 26 Jul 2010 22:37:10 +0000 en hourly 1 http://wordpress.org/?v=3.0 The Difference Between AdWords, YSM, and MSN http://www.ericpender.com/blog/the-difference-between-adwords-ysm-and-msn http://www.ericpender.com/blog/the-difference-between-adwords-ysm-and-msn#comments Fri, 14 Mar 2008 21:23:00 +0000 Eric Pender http://pendercode.wordpress.com/2008/03/14/the-difference-between-adwords-ysm-and-msn/

This is how I characterized my feelings of Google AdWords, Yahoo! Search Marketing and MSN adCenter to my coworker:

  • Google is successful because it is highly functional and makes everything easy to work with. I can easily make bulk up
  • Yahoo! is marginal because while it is highly functional, it is much more complicated to do a mass upload.
  • MSN is at the bottom of the barrel because I can’t even do a mass upload on my own. I need to contact my MSN rep for a mass upload, and if that person is out of town, I pretty much need to do the upload manually.

I think this speaks not only to the ease of doing a mass upload, but to why these companies perform as they do on a broader level. Something as small as a mass upload is representative of the other issues that seem to come up.

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