I just wanted to provide another update to what I’ve been working on over at Spartan-Football.com.
We’re just about 72 hours away from kickoff. Traffic was really huge the first two days that the site launched, since I got a lot of traffic from Spartan Tailgate. It really drove more traffic than I could have imagined. I’ve also seen the share of traffic shift from referring sites to direct hits and search.
In the first week, 88% of traffic came from referring sites, with 8.5% from direct traffic and just 2% from search. Those percentages have changed pretty substantially. In the past 7 days, just ~30% of traffic came from referring sites, 43% from direct traffic and 26% from search. Over the past week and a half, organic search traffic has really started to pick up, and it appears that the site is slowly coming out of the Google sandbox. It seems like the site was able to get a decent amount of initial traffic from referring sites since it was a new website that people hadn’t seen before. Visitors wanted to see the new site, check it out, and now that initial “introductory” traffic has now subsided a bit.
Also, the growth of the Facebook page has been really interesting to watch. The pace of growth of the Facebook page has just about doubled every week.
Spartan-Football.com Facebook Fan Page Growth
Unfortunately, it hasn’t translated into significantly increased traffic to the site as of yet.
Facebook traffic to Spartan-Football.com
Hopefully as we get into the season, and people get more involved in the football season, referring traffic from Facebook will start to increase.
Last time I updated, there were a couple of items that I wanted to put on the radar to work on. Figured I would provide a progress report here: [click to continue…]
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